Bikebook is launching both its core services in North America this month, with its comprehensive, customer-facing directory of mechanics offering a simple way of finding one near to you. Bikebook also presents workshops with a cost-effective marketing tool helping you reach new customers in your area. Alongside this, the brand is also supporting businesses with its Workshop by bikebook tool.

Workshop by bikebook offers an all-in-one CRM, workflow, and booking tool tailored specifically for bicycle businesses, covering anything from individual mechanics right up to large multi-branch retailers. The service helps businesses streamline operations, enhance customer experience, optimise resource management and increase profitability as a result. Since launching in 2024, over 400 UK businesses have integrated Workshop by bikebook into their systems.

“North America presents a really exciting prospect for Workshop by bikebook, with the majority of businesses using expensive and non-cycling specific alternatives to manage their workflows,” explained bikebook co-founder Ryan Elson. “We’re presenting a much more cost effective tool tailored specifically to their needs, which can be quickly and easily integrated. Having the NBDA alongside us as we take this exciting step allows us to already have a strong understanding of the needs of workshops in the market and we’re looking forward to meeting leaders from the industry at the NBDA Retailer Summit later this month.”

The strategic partnership established with the NBDA will help to empower US retailers through advanced, market-tailored software solutions. This collaboration will provide NBDA members with exclusive access to bikebook engagement opportunities, discounted Workshop by bikebook services, expert business consulting, and enhanced community interaction. Furthermore, bikebook will actively support the NBDA's upcoming mechanic certification program, aiming to become a leading advocate for its adoption through collaborative initiatives and industry visibility.

“We are grateful for bikebook's membership in the NBDA and excited to see them working alongside mechanics and retailers to grow the industry,” added NBDA president, Heather Mason. “With their free platform connecting mechanics to customers, and Workshop by bikebook providing robust business management solutions, they have the potential to significantly boost revenues and strengthen the cycling community. We look forward to seeing their impact as they launch in the U.S. market.”

In collaboration with the NBDA, bikebook will conduct bi-monthly panel discussions to deliver essential business management insights to bicycle mechanics. Additionally, bikebook will produce podcast episodes with NBDA representatives, highlighting the strategic importance of software solutions for business optimisation.

Alongside launching its Workshop by bikebook service in North America, the brand is also rolling out its online directory of mechanics and workshops, helping riders find local mechanics as well as supporting workshops with their marketing efforts.

For more information about Workshop by bikebook visit https://bikebook.co.uk/workshop.