About us Mountain Mania Cycles has created a name for itself as one of the leading independently owned group of Cycle shops in the South of England. It all started in Tring, Hertfordshire back in 1997, before we opened shops in Didcot Oxfordshire, and more recently Carterton in West Oxfordshire. We are part of the Balfa UK group, which was founded in 2001 as a specialist importer and distributor of high end, niche and bespoke cycling products. With a focus on outstanding customer service, backed up with the support of some great brands, we have become one of the leading independent cycle retailers in the South of England. This is something that has been recognised within the industry, having been awarded Fenwick’s Independant Retailer of the year, and been a multiple Bike Biz Awards finalist. In 2011 as a natural progression and expansion of Mountain Mania Cycles, the decision was taken to open The Road Room as a specialist and dedicated store to cater for the ever growing needs of road cyclists. The huge success of The Road Room has led to the inclusion of this across all of our stores with segregated areas specifically for road bikes and accessories. In 2017 we further expanded our store profile by adding Rides on Air of Wallingford to our ever growing list of stores. With easy parking at all store locations, why not stop by during a ride or pop in for a coffee and catch up on the latest news and rumours in the bike world?