Bikebook wins South East Consumer Goods Award at the UK Start Up Awards — heading to the national final

June 2025 · Brighton, UK | Bikebook, the innovative platform transforming how cyclists find and book bike services and repairs, has been named the winner of the South East Consumer Goods Award at the prestigious UK Start Up Awards.

The victory secures Bikebook a coveted place at the national final, taking place in September 2025. The UK Start Up Awards is one of the country's most recognised celebrations of entrepreneurial excellence, shining a spotlight on the most promising and disruptive new businesses across every region and sector. Bikebook's regional win is a testament to its rapidly growing impact on the cycling industry and the consumers it serves.

"Winning the South East Consumer Goods Award is a huge milestone for us and the entire Bikebook team. We set out to make cycling more accessible by taking the hassle out of finding quality, trusted bike services — and this recognition shows we're on the right track. We can't wait to represent the South East at the national final in September." — Ryan Elson, Founder at Bikebook

Bikebook connects cyclists with a network of vetted mechanics and bike shops, offering a seamless booking experience for servicing, repairs, and specialist work. Since launching, the platform has helped thousands of cyclists across the UK get back on the road faster, while supporting independent bike businesses with a steady stream of new customers.

The national final of the UK Start Up Awards will bring together regional winners from across the country, competing for the top title in each category. Bikebook will go up against the best consumer goods start-ups in the UK, carrying the South East's standard into what promises to be a fiercely competitive final.

The business credits its success to a passionate team, a loyal and growing cyclist community, and a clear mission: making bike maintenance as simple and stress-free as possible for every rider.

About Bikebook

Bikebook is the UK's leading platform for finding and booking trusted bike mechanics and repair services. The company is on a mission to make cycling maintenance accessible, transparent, and hassle-free for every rider.