The Unified Bike Shop: How to Sync Your Shopify E-commerce and Workshop Management to Grow Sales and Service.

Running an independent bike shop is a constant balancing act. You are juggling walk-in retail customers, managing online orders, and trying to keep on top of a busy workshop schedule that’s likely booked out weeks in advance.

For too many shop owners, the retail side (front-of-house) and the service side (back-of-house) operate in silos. Your e-commerce platform doesn't talk to your workshop scheduler. Your mechanics are drowning in paper job cards, while your sales data sits in a completely separate system.

The result? Lost time, missed revenue opportunities, and a disjointed customer experience.

It’s time to unify your operations.

On April 9th, 2026, join us for an exclusive, collaborative webinar designed specifically for cycling entrepreneurs who are ready to stop firefighting and start scaling. We are bringing together three industry leaders—Workshop by bikebook, Shopify, and Visualsoft—to show you exactly how to connect your workshop management with retail excellence.

Ready to modernise your shop? Don't miss this expert-led session

REGISTER FOR THE WEBINAR NOW- (Link to registration page).

Why Attend This Webinar?

The "Unified Bike Shop" isn't just a concept; it's a necessary evolution for modern cycling retailers. In this 60-minute session, we are moving beyond theory to provide actionable insights on how tech integration can improve your bottom line.

We are cutting through the noise to focus on the two pillars of your business: Sales and Service.

You will hear directly from experts who build the tools running the world's best bike shops.

Meet The Experts

We’ve assembled the ultimate team to guide you through this integration:

The Workshop Specialist: Jake Fieldsend, Founder at Workshop by bikebook.

• Jake knows the pain of paper diaries and lost service history. He will demonstrate how "Workshop" was built specifically for the cycling industry to digitize job cards, manage mechanics efficiently, and streamline scheduling to increase workshop throughput.

The Retail Powerhouse: Matthias Kleven, Sales Lead at Shopify.

• Why is Shopify the gold standard for modern retail? Matthias will explore how the platform handles everything from local inventory to global shipping, and crucially, how it scales seamlessly as your business grows.

The Innovation Driver: Liam Quinn, Director of Innovation at Visualsoft.

• A great website isn't enough if it doesn't connect to your physical store. Liam will focus on the importance of in-store technology and how to create data-driven marketing campaigns that boost revenue both online and offline.

What You Will Learn

By the end of this webinar, you will have a clear roadmap on how to:

• Ditch the Paperwork: Learn how digital workshop management reduces admin time and improves mechanic efficiency.
• Bridge the Gap: Discover the strategies for integrating Workshop by bikebook with Shopify for a single, unified view of your customer's purchase and service history.
• Scale Smart: Understand how to leverage Shopify’s ecosystem to grow beyond your local high street without increasing operational chaos.
• Boost Lifetime Value: Learn how to use in-store tech and targeted marketing (via Visualsoft) to turn one-off repair customers into loyal, repeat retail buyers.

The Details

Mark your calendar to take the first step toward a more efficient, profitable business.

• Date: 09 April 2026
• Time: 7:00 PM (GMT)
• Location: Google Meet (Access link provided upon registration)

Seats for this collaborative event are limited. Ensure your shop doesn't get left behind.