February 23, 2026
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2 minute read
Get Ahead of the Summer Rush: Why Now is the Time to Power Up Your Workshop
Turn the seasonal surge in sustained success - Bikebook launches its 'Get-ahead of the summer rush' campaign.
Ryan Elson
Founder & CMO
The birds are chirping, the days are lengthening, and—as every bicycle mechanic knows—the "Great Spring Awakening" is about to hit. Soon, every dusty bike in the neighbourhood will be rolled into a shop for a service, and your calendar will be booked out until August.
At Bikebook, we’ve seen the chaos firsthand. That’s why we’re launching our new Spring Campaign: "Get Ahead of the Summer Rush." We’re calling on bicycle businesses to streamline their operations now, so you can spend your summer turning wrenches, not chasing paperwork.
The Secret Weapon for Mechanics: Workshop by bikebook
If you’re still using paper diaries, spreadsheets, or clunky generic software, you’re leaving money (and sanity) on the workbench. Workshop by bikebook is the only business management platform designed exclusively for the cycling industry.
Here is why it’s the gold standard for independent mechanics and large shops alike:
1. Seamless Online Booking
Don’t let your phone ring off the hook while you’re mid-bleed on a hydraulic brake. Our platform allows customers to book 24/7. It’s professional, it’s easy, and it populates your schedule automatically.
2. Automated Customer Communication
"Is my bike ready yet?" is the phrase that kills productivity. Workshop sends automated SMS and email notifications to customers at every stage of the repair.
- Booking Confirmation
- Service Reminders
- "Ready for Pickup" Alerts
3. Professional Invoicing & Parts Management
Stop guessing your margins. With integrated parts lookups and professional digital invoicing, you can track exactly what’s going into every build. Our interface is optimised for mobile and tablet, meaning you can update a job sheet with greasy fingers (okay, maybe wipe them first) right at the stand.
Why "Spring" is the Strategic Move
The "Summer Rush" isn't just a busy period; it’s a test of your systems. Implementing Workshop by bikebook today gives you the "buffer zone" to:
- Migrate your data without the pressure of a 2-week backlog.
- Train your team on the intuitive interface.
- Organise your inventory before the high-demand parts start flying off the shelves.
By the time the July heatwave hits, your shop will be a well-oiled machine. You’ll see more bikes, reduce administrative errors, and—most importantly—provide a premium customer experience that keeps riders coming back in the off-season.
Don't Just Survive the Summer—Own It.
The cycling industry is evolving. Customers expect a digital-first experience, and mechanics deserve tools that work as hard as they do.
Ready to get ahead of the rush? Join the hundreds of bicycle businesses already scaling their success with Workshop by bikebook.


