Privacy Policy

Who we are

We're MyGroup Services Ltd, trading as Bikebook — registered in the UK. If you ever have questions about your data or this policy, you can reach us at [email protected].

What we collect

When you use Bikebook, we collect certain types of personal data to ensure everything runs smoothly:

Why we collect it

We use your data for the following purposes:

• To create and manage your Bikebook account
• To provide and improve the Bikebook platform
• To communicate with you (non-promotional, relevant updates only)
• To meet legal obligations and protect our services from misuse or fraud

Legal basis for processing (UK/EU GDPR)

Under the UK and EU General Data Protection Regulation (GDPR), we rely on the following lawful bases to process your personal data:

Who we share it with

We never sell or rent your personal data. We only share it with trusted third-party providers essential to our services.

• Payment processors (e.g., Stripe)
• Analytics providers (e.g., Google Analytics)
• CRM and support tools

All third-party providers are contractually obligated to uphold data protection standards.

Where your data is stored

Your personal data is securely stored in data centres located within the European Union (EU). We employ strict security measures to protect your information.

Your rights

Depending on your location (UK, EU, US states like California, or Australia), you may have rights including:

• Accessing personal data we hold about you
• Correcting or updating your information
• Requesting deletion of your data ("right to be forgotten")
• Objecting to processing based on legitimate interests
• Withdrawing consent at any time (where applicable)

To exercise your rights, email [email protected].

US state privacy rights

Certain U.S. states grant residents specific privacy rights:

• The right to know the categories and specific pieces of personal data we collect
• The right to request access, correction, or deletion of your personal data
• The right to opt out of the sale or sharing of personal data (note: Bikebook does not sell or share your data as defined by applicable laws)
• The right to opt out of targeted advertising and profiling (where applicable)
• The right to non-discrimination for exercising your rights

To exercise your privacy rights under U.S. state laws, contact us at [email protected].

Australian privacy rights (APPs)

If you are located in Australia, you have rights under the Australian Privacy Act 1988:

• Access your personal information
• Request corrections
• Lodge complaints with the Australian Information Commissioner

We do not routinely disclose your data overseas outside the EU unless explicitly agreed.

Children's privacy

Bikebook is not directed at children under 13 years old, and we do not knowingly collect personal data from minors. If we discover such data has been collected, it will be deleted promptly.

EU representative

As we serve users in the EU, we are in the process of appointing an EU representative. This section will be updated once confirmed.

Cookies & tracking

We use cookies to:

• Keep you logged in and maintain sessions
• Analyse usage patterns
• Improve performance and functionality

For more details, please refer to our Cookie Policy. You can manage cookie preferences through your browser settings.

Data retention

We retain your data only as long as needed to fulfil our purposes:

Updates to this policy

We may update this Privacy Policy occasionally. We will notify you of any material changes via email or in-app notification.

Contact us

If you have any questions, concerns, or requests regarding this policy or your data:

Email: [email protected]
Mailing address: MyGroup Services Ltd, Unit C3B2, The Knolls Business Centre, 325-327 Old Shoreham Rd, Brighton and Hove, Hove BN3 7GS