Fixing how bikes
get fixed.
bikebook started in Brighton in 2020, when three cyclists couldn't answer a simple question: who can service my bike this week, and what will it cost? Six years on, we connect riders to hundreds of workshops and run the software behind their counters.
Brighton, UK · est. 2020From one unanswered phone call to 400 workshops
The squeaky bikeThree cyclists, one worn drivetrain, and a week of ringing round fully-booked workshops. There had to be a better way.
The marketplacebikebook.co.uk launches. Riders compare real prices and availability nearby, and book online in minutes.
Behind the counterMechanics asked for the other half. Workshop launches: bookings, job tracking and messaging for the shop itself.
Beyond bikesMobility retailers and jewellery repairers join, and Alistair Brownlee comes on board as ambassador and investor.
Still riding400+ service departments, tens of thousands of jobs a month, and a roadmap still written by the people who use it.
“Finding a mechanic you trust used to be word of mouth and luck. bikebook makes it the easy part.”
Two sides of the same counter
A booking should be easy for the rider and run itself for the workshop. Everything we make serves one of those two people — usually both.
For riders
Book a service the way you'd book anything else, and know what's happening while your bike's on the stand.
- Compare real prices and availability at workshops near you
- Watch progress live on your tracker — no chasing calls
- Approve extra work from your phone, photo and price included
For service departments
Workshop by bikebook runs the whole job, so the team can spend the day fixing things, not chasing them.
- Online bookings, one job board, statuses in your own words
- Automatic SMS & email updates as jobs move
- Payments, invoices and supplier stock linked to every job
The people you'll actually talk to
Small enough that everyone knows the product end to end, and big enough that someone always picks up.
Ryan Elson
Co-founder
Jake Fieldsend
Co-founder
Sam Elson
Co-founder
Ashley McManamon
Senior developer
Sarai
Senior developer
Natalia
Senior developer
Brendan
Business development
Alex
Sales
Rory
Sales
Growing the team as we grow — see open roles.
What we believe
Built on the shop floor
Most of what's in the product started as a request from a mechanic. We visit workshops, then we build.
Both sides win, or nobody does
Riders get honest prices up front; workshops get customers who show up. We never trade one for the other.
Plain words
Statuses in your own language, prices with no asterisks, support from a person with a name.
In it for the long ride
Independent workshops are the heart of cycling. We measure ourselves by how many are still thriving with us in ten years.
Say hello
Questions, ideas, or just want to talk bikes? We read everything.
Find us
Brighton, UK — sea air and hill repeats included
Be part of the story
Book your next service through bikebook — or put Workshop behind your counter.
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