Privacy Policy
Last updated: 14 April 2025
Who We Are
We're Mygroup Services Ltd, trading as Bikebook - registered in the UK. If you ever have questions about your data or this policy, you can reach us at [email protected].
What We Collect
When you use Bikebook, we collect certain types of personal data to ensure everything runs smoothly:
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Name, email address, phone number, and company name
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Payment information (processed securely via Stripe or other payment partners)
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IP address, browser type, device identifiers
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Usage data (pages visited, actions taken, preferences)
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Cookies and similar tracking technologies
How We Collect It:
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Through sign-up forms and account creation
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Via cookies, tracking scripts, and analytics tools
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From third-party providers such as Stripe, Google Analytics, and our CRM platform
Why We Collect It
We use your data for the following purposes:
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To create and manage your Bikebook account
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To provide and improve the Bikebook platform
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To communicate with you (non-promotional, relevant updates only)
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To meet legal obligations and protect our services from misuse or fraud
Legal Basis for Processing (UK/EU GDPR)
Under the UK and EU General Data Protection Regulation (GDPR), we rely on the following lawful bases to process your personal data:
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Consent – when you voluntarily provide data or agree to marketing
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Contract – to fulfil our services and agreements with you
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Legal Obligation – to comply with applicable laws
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Legitimate Interests – to operate and improve Bikebook, unless your rights override these interests
Who We Share It With
We never sell or rent your personal data.
We only share it with trusted third-party providers essential to our services:
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Payment processors (e.g., Stripe)
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Analytics providers (e.g., Google Analytics)
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CRM and support tools
All third-party providers are contractually obligated to uphold data protection standards.
Where Your Data Is Stored
Your personal data is securely stored in data centres located within the European Union (EU). We employ strict security measures to protect your information.
Your Rights
Depending on your location (UK, EU, US states like California, or Australia), you may have rights including:
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Accessing personal data we hold about you
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Correcting or updating your information
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Requesting deletion of your data ("right to be forgotten")
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Objecting to processing based on legitimate interests
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Withdrawing consent at any time (where applicable)
To exercise your rights, email [email protected].
US State Privacy Rights
Certain U.S. states, including California, Virginia, Colorado, Connecticut, Utah, and Texas, grant residents specific privacy rights:
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The right to know the categories and specific pieces of personal data we collect
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The right to request access, correction, or deletion of your personal data
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The right to opt out of the sale or sharing of personal data (Note: Bikebook does not sell or share your data as defined by applicable laws)
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The right to opt out of targeted advertising and profiling (where applicable)
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The right to non-discrimination for exercising your rights
To exercise your privacy rights under U.S. state laws, contact us at [email protected].
Australian Privacy Rights (APPs)
If you are located in Australia, you have rights under the Australian Privacy Act 1988:
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Access your personal information
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Request corrections
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Lodge complaints with the Australian Information Commissioner
We do not routinely disclose your data overseas outside the EU unless explicitly agreed.
Children's Privacy
Bikebook is not directed at children under 13 years old, and we do not knowingly collect personal data from minors. If we discover such data has been collected, it will be deleted promptly.
EU Representative
As we serve users in the EU, we are in the process of appointing an EU representative. This section will be updated once confirmed.
Cookies & Tracking
We use cookies to:
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Keep you logged in and maintain sessions
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Analyse usage patterns
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Improve performance and functionality
For more details, please refer to our Cookie Policy.
You can manage cookie preferences through your browser settings.
Data Retention
We retain your data only as long as needed to fulfil our purposes:
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Account and service data is kept as long as your account is active
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Billing and legal data is retained in accordance with statutory requirements
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User behaviour data is anonymised and used for platform improvement
Updates to This Policy
We may update this Privacy Policy occasionally. We will notify you of any material changes via email or in-app notification.
Contact Us
If you have any questions, concerns, or requests regarding this policy or your data:
Email: [email protected]
Mailing Address: Mygroup Services Ltd, Unit C3B2, The Knolls Business Centre, 325-327 Old Shoreham Rd, Brighton and Hove, Hove BN3 7GS
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