The Future of Bike Retail Is Here: Workshop & Shopify at Eurobike 2026

Event

Eurobike 2026

Location

Where: Messe Frankfurt, Germany

Dates

When: 24–27 June 2026

Stand

Stand: Hall 12, D01

Running a bike shop has never been more complex — or more exciting.

https://events.bikebook.com/eurobike-landing-page

For most independent retailers, the front-of-house and back-of-house have always operated as two separate worlds. Your e-commerce platform doesn't know what your mechanic just pulled from the parts shelf. Your workshop scheduler has no idea what sold on your webshop overnight. The result: duplicated effort, stock errors, and a fractured customer experience.

That ends in Frankfurt. Workshop by bikebook and Shopify are arriving at Eurobike 2026 with a live demonstration of their fully integrated platform — one that connects your repair workflow, your inventory, your point-of-sale, and your online store into a single source of truth.

01

Why This Partnership Matters

The Workshop × Shopify integration was built from the ground up for retailers who run both a sales floor and a service department. Here's what the unified system delivers:

Synchronised Inventory

Parts used in the workshop are automatically deducted from your Shopify stock — no more double-selling.

Seamless Bookings

Customers book services directly through your Shopify store, auto-populating your Workshop calendar.

Omnichannel Commerce

Shopify POS integrated with Workshop handles deposits, invoices and final payments at the counter.

Digital Job Cards

Go completely paperless. Mechanics track time, parts, and customer communications without leaving the stand.

'Our mission has always been to simplify the lives of workshop owners. By integrating with Shopify, we are giving businesses the best of both worlds: a highly specialised service tool combined with the world's most robust commerce engine. It's the end of tab-switching and the beginning of true efficiency.' Ryan Elson, Founder & CMO, bikebook

https://events.bikebook.com/eurobike-landing-page

02

What You'll See at Stand D01

The team will be running live, real-world demos throughout all four days. Walk up and see it in action:

Real-time inventory sync

• Watch a workshop job card consume parts and see the Shopify stock level update instantly — no manual reconciliation required.

Customer booking flow

• See how an e-bike service booking made through a Shopify storefront automatically lands in the Workshop calendar, complete with customer history.

Counter checkout with POS

• A full walk-through of Shopify POS and Workshop handling the payment journey — from deposit at booking to final invoice at collection.

Mechanic workflow & SMS notifications

• Follow a job from the moment a bike hits the stand to the automated customer SMS when it's ready — zero paperwork, complete transparency.

Workshop × Shopify · Eurobike 2026